Alice Adelcraft is pretending to be a witch to fit into the community of Magic Row, a street full of shops for those talented with psychic visions and spell-casting abilities. She has befriended the owner of A Witch's Thrift Shop, where a saleswoman has quit without notice. While the open position is good news for the teen witch, Hazel, whom Alice has recommended for the job, Alice can't help but wonder what happened to the employee, Mara Blest. Hazel and her twin brother, Zade, are sure that Mara is missing. When Hazel and Zade's palm-reader mother gets a hazy vision of a kidnapping and odd incidences begin to occur at the thrift shop, Alice worries she's placed Hazel in a dangerous position. Can she keep the twins safe? Or will trying to uncover the truth to Mara's disappearance unveil other secrets in Magic Row - including Alice's identity as an impostor?